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What’s a Brand to Do in These Dastardly Times?
What’s a brand to do in these dastardly times? It all comes down to thinking more about consumers than about your brand. (Ah yes, thinking about others – A crazy notion in the context of advertising.)...
View ArticleCoke Takes Social Media to the Super Bowl
For those of you who are sports fanatics, the Super Bowl is one of your favorite events of the year, if not the favorite. And those of you who are not sports fans you will most likely still watch the...
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